Original vintage 1960s Rolex ad for the company's Datejust Day-Date dress watch, set at a Formula 1 race.
 
Dimensions: 10 inches wide by 13.25 inches high; color advertisement.
 
Sir John Young "Jackie" Stewart, AKA "The Flying Scott," is a long time - nearly six decades (!) - Rolex Ambassador for the Swiss brand.  He recounted for how he bought his first Rolex as a result of another Rolex advert we have for sale, here: "I never forget the advert at that time, in magazines like Time Magazine and other magazines.  The ad showed a picture of the United Nations building in New York and a Rolex DayDate in gold.  The line underneath was 'If you were speaking here tomorrow, you’d wear a Rolex' and I felt that was a fantastic declaration of Rolex’ height.  And because of that I like to look at the watch.  I had no association with Rolex or any other brand.  It wasn’t an impulse buy, I knew what I was buying."
 
Stewart arrived onto the Formula 1 scene in 1965 and immediately impressed with his speed and race craft.  He took his maiden F1 win at the famed Monza Circuit and ended his rookie year third overall in World Championship points behind Formula 1 legends Jim Clark and Graham Hill.  After two seasons with Matra that included his maiden title in 1969, Stewart moved to Tyrrell in 1970, where he stayed for the next four years.  
 
Stewart returned to CTMP in 1972, where he was faultless, winning another Canadian Grand Prix.  Stewart also started from pole at CTMP in 1970 and scored points in two other Canadian races with a sixth in 1968 at Mont-Tremblant and a fifth at CTMP in 1973, which turned out to be his last start in Formula 1.  Stewart withdrew from the 1973 season finale at Watkins Glen after teammate Francois Cevert died in an accident at the track. 
 
While he was hard to beat on track, Stewart also worked tirelessly off it to improve safety for drivers and fans in an era where death was commonplace.  In 11 years of racing Formula 3, Formula 2, and F1, Stewart watched 57 fellow competitors perish.  The cold reality of the 1960’s and 1970’s was that a driver competing in F1 for five years was more likely to die than retire.  He retired in 1973 as reigning three-time World Champion.
 
The Rolex Oyster Perpetual Datejust is a self-winding chronometer manufactured by Rolex.  Launched in 1945, the Datejust was the first self-winding chronometer wristwatch to indicate the date in a window on the dial. Today, it is available in a variety of sizes from 28mm to 41mm, in stainless steel, two-tone gold, and solid gold versions.
 
Rolex introduced the original Datejust (Ref. 4467) in 1945 to celebrate the company's 40th anniversary. It was available only in 18 karat yellow gold and had a small bubble back winder with a domed back, and also featured the company's waterproof Oyster case (first introduced in 1926), a fluted bezel, and the new Jubilee bracelet (so named for the occasion).
 
Over the years, the Datejust saw an expansion of its design options as well as improvements to its movement, from a gradual date change shortly before midnight in the earliest versions to an instantaneous change beginning in 1955. The same date change mechanics and 'Datejust' naming was also used in the Rolex Oysterquartz range.
 
The Datejust is offered with two Rolex bracelets: the Jubilee and the Oyster.  The original Datejust was launched with a case size of 36mm, and subsequently, various sizes including ladies' and mid-sized versions were made available.  
 
The Turn-O-Graph model was introduced in 1955 as an award given to U.S. Air Force pilots returning from combat missions, and featured a rotating bezel marked to 60 minutes, which can be used to measure time intervals.  Datejust watches of this type have been nicknamed "Thunderbirds."  This watch would form the basis for the Rolex Explorer (designed for Sir Edmund Hillary's Mount Everest expedition), the Rolex Submariner, and the Rolex Sea-Dweller.
 
Of note, in the book version of “American Psycho,” Patrick Bateman owns an unspecified Rolex; however, in the 1991 film adaptation, Bateman (played by Christian Bale) wears a two-tone Seiko 5 that resembles a Rolex Datejust, as Rolex did not want to be associated with the character.