Original vintage 1970s print advertisement for the Heuer Camaro chronograph, Heuer Ref. 11.404 chronograph stopwatch, and Heuer GMT Master Time dashboard timer.
 
Dimensions: Roughly 7.8 inches wide by 10.8 inches high
 
Despite its atypical unique design, the Heuer Camaro chronograph was only made for short period of time, rendering it scarcer than its more popular colleagues, like the Heuer Carrera, Autavia, and Monaco.  During the late 1960’s era Heuer launched the Camaro chronograph, the company was trying to make inroads into the lucrative American market.  Hence the “Camaro” branding, a direct homage to the muscle car Chevrolet released two years prior in 1966.  
 
With Heuer's deep and storied connection to Formula 1 (with drivers like Jochen Rindt and Jo Siffert preferring the Autavia), the alignment between the Swiss watch manufacture and an American car company would at first glance seem odd.  However, a more studied look reveals from 1967 to 1969, the Chevrolet Camaro was the official pace car of the Indy 500, the most famous racing event in the U.S., and Jack Heuer felt vindicated in his choice of Camaro for his new chronograph.
 
However, by the time of the watch’s 1968 debut, Heuer had turned its focus to producing an automatic chronograph movement, the Calibre 11, the debut of which would overshadow manual chronographs and turn the watch world on its head with Heuer’s false claim its Calibre 11 was the world’s first automatic chronograph (Seiko had beat them by about six months with its Calibre 6139, but the insular Swiss watch world hadn’t cared to notice).
 
When faced with the technological advantage of an automatic chronograph movement, sales of the Camaro languished despite the connection with motorsports.  The Autavia, Carrera, and Monaco all received the new automatic movement, but the Camaro, owing to its smaller case size, did not, and Heuer ceased production of the Camaro in 1972.