Original vintage 1980s Seiko Avenue "Declaration of the Tenth Generation" advertisement.
 
Dimensions: 8.25 inches wide by 10.25 inches high
 
1969 was one of the most spectacular in Seiko’s storied history. That year, it released the world’s first automatic chronograph, the Calibre 6139 and the V.F.A. (Very Fine Adjusted) movement – which delivered Seiko’s highest yet level of precision for a mechanical movement.
 
Seiko would release another first upon the world, the first quartz wristwatch - the Seiko Quartz Astron, which went on to change the way the world told time, and severely tested the dominance of the Swiss, bringing high technology within the reach of all.
 
As the world got accustomed to the novel new Astron technology dominating the market in the late 1960s and early 1970s, Seiko was hard at work on its next innovation to challenge Swiss watch industry dominance, developing the Superior, Grand Quartz, King Quartz and eventually other quartz lines – like the 1980s Seiko Avenue watchline, featuring both dress and sporty watches geared towards a younger audience.
 
Seiko launched its Avenue line in 1985, including its high-priced Chario and Société models.  The series was a hugely popular, thanks in part to the effect of TV commercials featuring popular artists.
 
In line with the watch style popular in the 1980s, a genre of watches referred to as "traditional watches" became popular.  Within the Seiko answer to this style - its Avenue line, like the watch here - was retro-inspired oxidized gold and silver exterior finishes featuring user-friendly dials either with 60 markers and classic numerals around the circumference or sans numerals. 
 
Avenue variations incorporated small second hand dials (like on the gold Avenue here) - and moon phase complications also proved popular with the line.