Original 1997 first edition of Heuer's "Mastering Time" book.  Mostly in Kanji Japanese, with very limited English
 
Dimensions: Roughly 10.5 inches wide by 13.5 inches high.  200 pages on quality glossy paper/
 
There’s no denying vintage Heuer has seen a tremendous increase in popularity, with the reissuance of numerous references from their back catalog - always sans "TAG" nomenclature - to include the Autavia, Monza, Carrera, and Monoco, and infamously (in our opinion), the Formula 1 Kith/Heuer collab.
 
Heuer’s long connection with auto racing can be traced back to at least 1962, when a youthful Jack Heuer arrived in the United States to sell the Swiss company’s bestseller – stopwatches. Motorsports – in particular, Formula 1 – soon came to be sponsored, and then dominated by Heuer timepieces.
 
The TAG Heuer story begins with Edouard Heuer, the son of a modest shoe maker in 1860, when he invented a new way of keeping time. Since then four generations of the Heuer family have followed in his footsteps to become specialists in chronographs and precision time pieces.
 
Today TAG Heuer is the time keeper for Formula One motor sport, and its luxury watches are status symbols around the world. Included are photographs by Marey and Muybridge and Anne Leibovitz, among others.
 
Mostly in Kanji Japanese, with very limited English